.YOU MAY certainly not know it, however various typefaces evoke various emotions. Serif fonts, with little strokes in the end of letters, are actually often located in publications and newspapers. They appear credible as well as reliable. Sans serif font styles, which are plain, may appear contemporary and also informal. Graphic consistency provides readers a feeling that they understand where they stand it assists to create rely on. In the case of The Financial expert, it specifies the shade for our news.